The Logo Board Game Review
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Players: 2-6 (ages 12+)
Playing Time: 30-45 minutes


Not too long ago, back in a time before DVRs, when it was impossible to fast-forward through TV commercials, many of us would wake up singing catchy advertising jingles. We often quoted slogans like “Where’s the beef?” or “Yo quiero Taco Bell.” We knew that you could have it your way at Burger King—and that M&Ms melt in your mouth, not in your hands. Now you can put all of that useless advertising knowledge to use by playing The Logo Board Game.

Game play is pretty standard for a trivia/board game. Players take turns reading each other advertising-based trivia questions. For each question answered correctly, you get to move your pawn around the board—and the first player to make it to the center is declared the winner.

  
 
The trivia questions range quite widely in difficulty. You could be called upon to identify a familiar logo, or you could be asked to list the ingredients found in a particular brand of shortbread. You’ll be asked questions about fast food, designer shoes, toys, computers, auto racing, and more. And not only will you need to be able to identify logos and slogans from the last 70 years or so; you’ll also need to know a thing or two about the products themselves. For that reason, younger players (those who don’t really remember the glory days of advertising) will find it especially challenging.

But even if you’ve been camped out in front of the TV for the last 25 years, singing along with the commercials while wearing T-shirts inspired by trendy ad campaigns (and perhaps taking the occasional break to call your friends and say, “Wazzup?”), you’ll still find yourself challenged by some of these questions. In fact, you may be surprised by how much you struggle to answer some of them. You’ll often find that you know the slogan, but you can’t remember the product name—or the other way around. And when it comes to basic knowledge of the products, you’ll often fall short. Even if you have a background in advertising (like me), you’ll still wrestle with many of the questions (though, to be honest, you’ll probably have an unfair advantage).

While the rules of The Logo Board Game may be pretty simple, winning is not. The questions will definitely test your knowledge of everything from ad campaigns to product claims. Along the way, though, you’ll enjoy reminiscing about your favorite old slogans and jingles. So if you’re the kind of person who watches the Super Bowl for the commercials and fast-forwards through the game, you’ll find that The Logo Board Game is a lot like Frosted Flakes: it’s grrrrrrrreat.

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